As Sitecore defines it, “Personalization is the method for displaying targeted, relevant content to your contacts based on their characteristics and behavior, such as location, gender, or previous visits. With personalization, you can ensure that the right content reaches the right contacts, for example, by showing, hiding, or adjusting content.”
There are many ways to personalize in Sitecore, but a here are a few examples:
It’s almost a visitor expectation at this point. With the amount of available options for consumers to choose from, you need to asure every visitor feels special. Visitors want to be show relevant content personalized to their interests.
Personalization offers up that unique experience for every visitor based on their previous engagements with your site. You’ll offer them up content to create a memorable digital experience on your site.
According to an Accenture survey in 2018,
48% of consumers have left a company’s website and made a purchase elsewhere. The only reason: the experience was poorly curated.
When a visitor senses they’re receiving a catered experience, they are more likely to convert and retain their customer loyalty.
Yes! To use Sitecore Personalization, you’ll need:
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Display relevant and targeted content to your website visitors.
Ensure your site is performing as it should be.
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