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Break through the noise with 1:1 marketing.

Delivering personalized customer experiences are becoming the standard in our digital era. Sitecore Personalize is part of a suite of SaaS-enabled products in a headless composable architecture. This A.I. driven platform delivers consistent engagement to your audiences no matter the channel and integrates seamlessly into your martech stack.

Connect with personalized experiences at scale.

The cloud-native personalization solution delivering 1:1 digital engagement.



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Intelligent architecture with Sitecore's new composable DXP.

If you're asking yourself, when's the best time to upgrade your CMS to an advanced Digital Experience Platform (DXP). The answer is, now. Adapt and easily integrate with your environment using intelligent headless composable architecture. Driven by powerful analytics and machine learning, your brand can accelerate its digital transformation with best-of-breed SaaS products.

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What's in it for me?


  • Increase lifetime customer value
  • Better customer experience
  • Improved customer satisfaction
  • Reduced time-to-market
  • Improved brand engagement and loyalty
  • Increased revenue and ROI
  • Consistent brand experience across channels
  • Deeper understanding of customers
  • More accurate decision making
  • Less reliance on IT

Sitecore Personalize FAQs

What is personalization in Sitecore XP vs Sitecore Personalize?

Personalization in Sitecore XP allows you to serve up targeted and relevant content to every visitor to your website based on factors like previous user behaviour, location, gender, or visitor type.

However, Sitecore Personalize takes it one step further incorporating A.I. technology for omni-channel personalization, decisioning and experimenting to help you hyper-personalize every visitor’s experience on your website to drive conversions faster.

What is Sitecore Personalize 'decisioning'?

Decisioning with Sitecore Personalize allows for instant, intelligent actions that provide visitors with a more seamless customer journey.

Use Next Best-Actions in the drag-and-drop decision canvas, to create data-driven journey maps backed by AI models for predictive insights (all without any additional coding required).

Why is personalization important?

With digital experiences always becoming better and faster, personalization is now an expectation.

Providing memorable and personalized experiences is what will drive your goals and make those conversions. Consider you own online experiences and the times that other products relevant products and/or services we suggested to you. Did you consider adding other items to your cart? Did you realize you forgot an item and it was conveniently shown to you just before check out?

These types of experience enhancing actions through personalization all add up to create impactful user experiences. Exceeding expectations will set your business apart from competitors and leave customers feeling cared for throughout their customer journey.

What are the benefits of personalization?

Boosts Your ROI
Adding personalized experiences for your website visiors can boost your conversion rates, which means more revenue. Those who add personalization to their websites are more than likely to see the investment pay off and see happier and recurring customers.

Increases Engagement Rates
Using personalization to give your customers what they want increases their likelihood of converting. Collecting the right data will help you meet their expectations. Sitecore personalize uses A.I. to deliver personalized content in real-time as a customer navigates through your site.

Connect With Your Customers
Positive customer experiences build loyalty and the likelihood of repeat buyers. Adding Sitecore Personalize to your site will help you build those relationships and impact your bottom line.

How do I get started with Sitecore Personalize?

Fishtank is one of the only certified Sitecore Personalize partners. Send us a message to [email protected] to get started!

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Watch Our CDP Webinar!

Learn everything you need to know about Customer Data Platforms (CDPs).

Explore how you can use a CDP to drive revenue through unforgettable customer experiences and unparalleled omni-channel data collection in our engaging and comprehensive webinar.