Often it's not enough to know that a download event happened on your website. You want to know what was downloaded, from which page, and what CTA was the most successful. That’s where GTM comes in. A poor GTM implementation, misconfigured tagging structures, and lack of strategy will ultimately result in bad data. GTM can be incredibly complex for those who are not familiar with code and website structure.
Setting up and maintaining GTM can be daunting. That’s where we can help. Our GTM experts will handle everything from implementation, management, and maintenance so you can focus on your business. We factor in your unique business goals to configure your GTM implementation to get you performance data and actionable insights for your marketing.
Our approach to tag management and analytics is driven by data. We want to ensure your business has the actionable insights it needs to make agile decisions, improve the customer experience, and drive conversion.
Our experienced GTM experts will conduct an audit and collaborate with your team to determine the best tag management strategy for your business. We will conduct a discovery and research to design a new tag configuration that gathers the data necessary for your business. We look at the following:
Our team of GTM experts can alleviate the pain points your business feels trying to implement and manage your own tags. We make the implementation process simple and easy. Regardless of your industry, we can help launch a tag management solution (using both web and server-side tagging) that allows for faster tag deployment and seamless integration with existing analytics platforms.
We’re here to help if you’re struggling with a difficult tag setup or not sure where to start with your complex conversion tracking. We can help optimize existing GTM configurations to ensure the right data is being collected to give you actionable insights into how you can improve your marketing.
Even though GTM is designed to be an easy-to-use platform with a variety of built-in capabilities, it doesn't necessarily simplify complex tag configurations. If your team is struggling through a specific implementation, reach out to our team to get some expert insight.
We understand how to streamline your tag configurations and get the most out of your data collection. If you know what you want to track but aren't sure how to implement it, we can help.
Our experts can provide ongoing education, training, and documentation for your marketing and development teams. We can empower them to ensure your sustained success with your future data collection and analytics.
Google Tag Manager is a free tool offered by Google. It enables us to manage tracking codes (marketing & analytics tags) and code snippets on our websites and apps such as:
Before tag management tools, like GTM, developers were needed in order to implement all those codes/tags on our websites and apps.
After you finish creating a Google Tag Manager account and container, you’ll get two code snippets.
Ask developer for assistance if you don't have access to your website’s source code. The first box of code in the <script> tags will need to be added to the <head> part of the website. The second box of code within the <noscript> tags will go right after the opening <body> tag.
You might have the option to use an existing GTM plugin for easy installation if you’re using a popular content management system.
With Google Tag Manager, you can track endless types of interactions and send captured data to tools like Google Analytics, Facebook, Twitter, Google Adwords, Hotjar, etc. Here is a list of interactions you can capture (but not limited to):
Here are some of the main benefits of GTM:
For the most part, GTM is designed for non-developers.It has the ability to edit tags and publish changes with just the click of a button in an easy-to-use web interface. Even though programming knowledge is not necessary to use GTM, more complex tag configurations may require some developer intervention.
Google Tag Manager easily integrates with a lot of different platforms/tools. It has a variety of built-in predefined tag templates (i.e., Google Analytics, HotJar, Facebook Pixel, Twitter Universal Tag, etc.) and the ability to add custom codes using the Custom HTML tag.
Yes, Google Tag Manager is completely free to use.
Create your account here.
Steps to connect your GTM container with your GA4 property:
There are a number of ways to track events on your website using GA4, including the use of GTM.
If you’d like to learn more about tracking custom events with GA4 using GTM, read our blog here.
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