Sitecore Symposium 2019 Day 1

A Content Marketer's Guide

The Sitecore Symposium 2019 is approaching quickly, and we're getting more excited with each day that brings us closer. The Symposium is featuring over 100 sessions this year on 22 different topics, and we're looking forward to learning from other Sitecore experts out there, in categories ranging from content and digital marketing to development and UX.

As a content marketing strategist, I'm looking forward to sessions and events surrounding marketing, digital and customer experience and content strategy. Here's my list of must-see events for any other marketers attending day one of Sitecore Symposium on Tuesday, November 5th 2019.

Day 1 Sessions A Marketer Shouldn't Miss

From Search to AI-Powered Relevance: Maximize the Value of your Website

12:35 pm — 12:55 pm / Partner Pavilion Theater

As a Coveo certified system integrator, we're looking forward to attending the sessions our pals at Coveo will be running. If you're interested in getting the most from Sitecore, this is one not to be missed. It will cover how AI and Machine Learning can be utilized to create personalized digital journeys and power a search solution that goes far beyond simple search, driven instead by personalization and relevance.

The Future of DAM— Featuring Sitecore Content Hub™

01:00 pm — 01:20 pm / Partner Pavilion Theater

Keeping your Sitecore organized is crucial for a great Sitecore experience as a content author. I'm looking forward to learning what digital asset management tips are shared in this session.

Finding the fairway: A story of digital transformation in golf

01:30 pm — 02:15 pm / Southern Hemisphere I, Dolphin

I love getting inspired by case studies of businesses who are killing it with Sitecore, and listening to the story of their Sitecore journey. I'm looking forward to learning about how The Open managed to sell out of tickets for the first time in history after moving to a new Sitecore website.

From lead to loyal member: Increasing revenue through a personalized customer experience driven by Sitecore and Salesforce

02:35 pm — 03:20 pm / Southern Hemisphere II, Dolphin

In today's digital age, pairing Sitecore and Salesforce is the recipe for a winning personalization strategy. I definitely won't be missing this one.

How the Sitecore cookie crumbles

03:40 pm — 04:25 pm / Southern Hemisphere IV, Dolphin

GDPR compliance is an important aspect for marketers to consider today, but what options do we have with Sitecore when a visitor refuses the Siteocore cookie statement? Can we still personalize the user experience? This event is a must if you're unsure of the answers to these questions.

Women of Sitecore: Facing key challenges in the digital and technology industry, and winning

03:40 pm — 04:25 pm / Southern Hemisphere III, Dolphin

I might be a little biased with this one, but an event set to empower women in the industry to generate revenue and lead with confidence...count me in sis!

Be sure to watch this space as I'll be adding a post-event re-cap of the sessions I end up attending, and what I learn from them.

We can't wait to meet other Sitecore users like you, and chat about all things Sitecore at the 2019 Symposium. Email us at [email protected] to set a day and time to meet up with the Fishtank team and our 6 x Sitecore MVP President Dan Cruickshank. See you at the Symposium!

Fish