Sitecore Symposium 2019 Day 2

A Content Marketer's Guide

The Sitecore Symposium 2019 is approaching quickly, and we're getting more excited with each day that brings us closer. The Symposium is featuring over 100 sessions this year on 22 different topics, and we're looking forward to learning from other Sitecore experts out there, in categories ranging from content and digital marketing to development and UX.

As a content marketing strategist, I'm looking forward to sessions and events surrounding marketing, digital and customer experience and content strategy. Here's my list of must-see sessions for any other marketers attending day two of Sitecore Symposium on Wednesday, November 6th 2019. If you haven't read my list of Day One sessions yet, you can read it here.

Day 2 Sessions A Marketer Shouldn't Miss

Marketers' guide to getting started with Sitecore Cortex personalization suggestions

10:30 am — 11:15 am / Southern Hemisphere II, Dolphin

Sitecore's Cortex personalization is something all Sitecore marketers who want to get ahead should master. An opportunity to learn about what's required to get started with Machine Learning and personalization rules shouldn't be missed.

Getting started with behavioral-based personalization

11:35 am — 12:20 pm / Southern Hemisphere III, Dolphin

Understanding Sitecore's powerful personalization capabilities including goals, profiles and pattern cards are a must to get the most out of Sitecore.

Husqvarna Construction: From digital strategy to a next-generation platform with Sitecore

01:30 pm — 02:15 pm / Southern Hemisphere I, Dolphin

I'm a strong believer in learning from case studies, so I'm interested in hearing how Husqvarna Construction's Sitecore journey is unfolding and what they're doing to ensure they stay ahead.

Using Google Analytics to trigger Sitecore personalization

02:35 pm — 03:20 pm / Southern Hemisphere IV, Dolphin

If you've ever faced the challenge of syncing multiple data sources and then making sense of all the data, this is one not to miss.

Symposium Private Party

7:00 – 11:00 pm / Universal Studios Florida™

Last but not least, don't forget to party the evening away at the Symposium private party at Universal Studios Florida, with dinner and open bar included, and no-wait access to rides.

Be sure to watch this space as I'll be adding a post-event re-cap of the sessions I end up attending, and what I learn from them during day two of the Symposium.

We can't wait to meet other Sitecore users like you, and chat about all things Sitecore at the 2019 Symposium. Email us at [email protected] to set a day and time to meet up with the Fishtank team and our 6 x Sitecore MVP President Dan Cruickshank. See you at the Symposium!

Fish