5 Common Challenges During Sitecore Content Hub Migrations

Common Asset Migration Challenges & How to Overcome Them

1. Potential Data Loss

One of the most common challenges during content migrations is the potential for data loss. This can happen if the content is not properly backed up or if there are errors in the migration process. To avoid data loss, it's important to have a robust backup strategy in place with your old DAM and to thoroughly test the migration process before officially pulling the trigger.

Creating a few smaller import test batches into Sitecore Content Hub with a good variety of assets will help you identify potential errors in your existing DAM to fix.

2. Lack of Understanding of the New DAM

Content Hub is a powerful and versatile asset management system, but it can be overwhelming for users who are not familiar with its features and capabilities. This can lead to confusion and errors during the migration process. To avoid this, it's important to provide comprehensive training for your team and make sure that everyone has a clear understanding of the new system.

The best way to ensure a successful migration is to work with a trusted and experienced Sitecore Partner (like Fishtank). We can create a customized Content Hub environment unique to your organization for optimal user experience and functionality.

3. Difficulty in Migrating Custom Functionality

Content Hub may not have the same out-of-the-box functionalities that your current DAM has. It's important to identify these functionalities and any customization you like in your existing DAM and find a way to migrate them over or find a suitable alternative that works in Content Hub.

Having a thorough migration plan is key to a successful migration and ensuring you let your Sitecore Partner know early in the process.

4. Integration with Other Systems

Sitecore Content Hub may need to integrate with other systems such as CRM, Marketing Automation, or an e-commerce platform. The Sitecore Connect for Content Hub enables you to integrate with other Sitecore products and platforms. The connector has a Content Marketing Platform (CMP) module and a Digital Asset Management (DAM) module:

• The Sitecore CMP section in the Content Hub connector allows you to work with content created in Sitecore Content Hub directly in Sitecore. Content is automatically created and updated when changes are made in Sitecore Content Hub.
• The Sitecore DAM section in the Content Hub connector allows you to browse, search, and add digital assets from Sitecore DAM directly from within Sitecore’s Content and Experience Editors.

It’s best to work with a specialized Sitecore Partner developer as these integrations can be more complex.

5. Content Duplication & Inconsistency

During the migration process, it's possible that content may be duplicated or inconsistent. This can happen if the content is not properly cleansed prior to the migration or if there are errors in the migration process. To avoid this, it's important to review all content in your existing DAM before it is migrated. It’s likely that the schema, taxonomies, data rules, and possibly more won’t look the same in Content Hub as it does in your old DAM. You may also want to update or change how your assets are tagged and marked up, so ensuring your existing assets are properly prepped is key to a smooth migration.

Depending on the number of assets you plan to migrate, ensure you have plenty of time planned and resourced for your asset preparation and data cleansing. It may be surprising to some the level of effort required to properly prepare digital assets. So be prepared!

Final Thoughts

By being aware of these common challenges, you can take steps to mitigate them and ensure that your Sitecore Content Hub migration is as smooth as possible. Working with Fishtank Consulting as your dedicated Sitecore Partner can help you to overcome these challenges and to achieve your goals.

To learn more or get started, send a message to [email protected].