Sitecore vs WordPress

Find out which CMS is better for your business

While both Sitecore and WordPress are popular content management systems (CMS), their differing features and functionality make them each better suited to different types of businesses with differing goals and needs. Since it's important to choose the right CMS for your business, we've outlined the major differences between the two content management systems, and have provided insights for which option would be the best choice, depending on your business' situation.



Technology

Sitecore

  • Source code: Commercial
  • Web framework: Microsoft ASP.NET
  • Programming language: C#
  • Database server: MS SQL

WordPress

  • Source code: Open Source
  • Web framework: WordPress
  • Programming language: PHP
  • Database server: MySQL

Sitecore Sitecore's commercial software results in a higher level of support, more robust features and more organized contributions and bug fixes. Since Sitecore uses a commercial software, it requires a purchasing license. If your business favours a high level of support, robust features, organized code contributions and bug fixes, as well as the high level of security that comes with a commercial Microsoft framework, Sitecore would be a better option for your business.

WordPress WordPress' open source system means that developers contribute to and modify the software without a formal schedule. This may mean that you could be waiting for a particular bug fix without knowing when it's going to be resolved. The good news about using an open source system is that licensing fees are more affordable than that of Sitecore. If a tight budget is a concern, and robustness and support aren't of high importance, WordPress would be worth considering.

Target Use

Sitecore

  • A customer experience platform (CXP) that that integrates with other applications, websites & business systems
  • Use of website as a lead generation or brand awareness tool
  • Website personalization, marketing automation & dynamic content

WordPress

  • Task based, single purpose website

Sitecore Sitecore is a great option if businesses are looking for a platform that offers top marketing features for a seamless digital experience. This includes personalization and marketing automation, as well as integration with other applications, websites or business systems. Sitecore is also a better choice for businesses that have a globalized web presence, as websites can easily be made multilingual and localized.

WordPress WordPress is a better option if you are looking for a single purpose, static website, without the complex bells and whistles that maximize lead generation and brand presence.

Target Audience

Sitecore

  • Large corporations (>50 employees) with dedicated marketing & IT teams

WordPress

  • Small businesses and sole traders (<30 employees) with small, or no marketing & IT teams

Sitecore Sitecore's high level personalization and marketing automation features make Sitecore a great choice for businesses who prioritize lead generation and a seamless brand experience. Given Sitecore's powerful marketing features, Sitecore requires the knowledge and of trained marketers and developers, or consultation with a Sitecore partner like Fishtank Consulting to get the most out of the system.

WordPress WordPress is a better choice for sole traders, or small businesses without a dedicated marketing or IT team. It's a simpler system to use and activities like content authoring can completed by someone without any previous CMS experience.

Ease Of Use

Sitecore

  • Requires a level of knowledge & training to get the most out of the system

WordPress

  • User friendly
  • Fast to get going with

Sitecore Due to the complexity of Sitecore, users require a certain level of training and knowledge to get the most out of Sitecore’s features. This includes content authoring, email sending, data and analytics, marketing automation, and so on. However, once a user has completed the initial learning curve, content authoring and usability accelerates. Sitecore is the best choice if businesses would like a tool that offers deep marketing and digital functionalities, and are willing to educate and train themselves to get the most out of it.

WordPressWordPress' simplicity makes the CMS more user friendly initially, so it makes a great option if businesses want a simple tool that doesn't have a high level of complex marketing features.

Expertise

Sitecore

  • Requires expertise from an external Sitecore partner to implement, and get the most out of the system

WordPress

  • Doesn’t require an external partner to implement and get the most out of the system

Sitecore Sitecore’s complexity and powerful features require a certified Sitecore partner to implement a Sitecore instance, and assist your business to get the most out of the platform. If you’d like to take advantage of Sitecore’s powerful features, and are happy to invest in a Sitecore partner to do so, Sitecore is the best option.

WordPress Due to its affordability and simplicity, WordPress has a larger number of users, and therefore developers, and is simpler to implement and use. WordPress is the best option for your business if you are after a basic CMS, without a high level of complexity.

Data Capture / Customer Intelligence

Sitecore

  • Offers a high level of analytics and data insights that spans across website path analyzing, a/b testing on both component and page level, email analytics, and the ability to set weighted website goals and view their success rate
  • Data can be extended beyond the platform to applications such as CRM systems or social media platforms

WordPress

  • Low level of analytics and data insight
  • Requires external tools if a user would like integration across multiple platforms

Sitecore Sitecore is the best option if your business uses deep data and analytics to make business or marketing decisions. Sitecore has a number of detailed analytics and reporting tools to help you manage and analyze data across multiple channels, including website, mobile, email, commerce and even offline.

WordPressWordPress is the best option if access to data and analytics in your CMS aren't of high importance to your business, and if your business doesn’t require integration with external tools.

Costs

Sitecore

  • Price is competitive in enterprise space

WordPress

  • Price is competitive in open source space

Sitecore Sitecore is a more expensive system as its commercial source code requires licensing fees, and each Sitecore instance is custom built by a team of knowledgeable developers who are familiar with developing for the ASP.NET framework. Sitecore is a good choice for businesses who require a custom build, want the benefits of a commercial source code, and are willing to invest in its powerful features.

WordPressWordPress is an affordable system due to its open source code, and template availability, however there are other costs associated with WordPress such as hosting, as well as plugin and template purchases. WordPress is a good option for businesses on a budget, who don't want to invest in a custom built website.

Security

Sitecore

  • Safer .NET compiled enterprise language, built-in safety features, firewalls and secure architecture

WordPress

  • Open-source code leaves WordPress more vulnerable to hacking, while lacking liability
  • Plugins leave you open to security vulnerabilities
  • Spammy form submissions are common on WordPress forms

Sitecore Sitecore’s .NET compiled enterprise language makes it a much safer option than a system built on an open source code. Sitecore also contains built-in safety features and firewalls that make it a great option if security is important to your business, or if your business collects sensitive information.

WordPress WordPress’ open-source code and use of plugins makes it highly likely to fall victim to hacks and security breaches. According to ZDNet, roughly 90% of all the CMS hacks Sucuri investigated and helped fix in 2018 were WordPress sites. Websites built on WordPress are also commonly targeted with spam form submissions. If security and protecting sensitive information aren’t a concern to your business, WordPress is the best choice for you.

Readiness

Sitecore

  • Comes with an Experience Accelerator for out-of-the-box solutions, however requires custom development for custom solutions
  • Requires knowledge & work of a small team to deploy in Azure

WordPress

  • Cloud-based hosting and ready-to-use themes

Sitecore Sitecore comes with an Experience Accelerator for out-of-the-box solutions, however any custom solutions require custom development. Deployment in Azure also requires the knowledge and work of a small team. Sitecore is a good option if your business requires a custom solution, and is willing to wait for it to be built.

WordPress WordPress is easy to use and quick to get started with because of its cloud-based hosting and ready-to-use themes, however WordPress’ ready-to-use themes are simple, generic and usually not built for marketing success.

Training / Certifications

Sitecore

  • Free online resources
  • Paid online & professional training courses for developers, marketers and UX designers

WordPress

  • Free online resources created by users and developers without a central/official location

Sitecore Sitecore offers free online resources in the form of blogs, documents and videos, as well as paid online and in-person official training courses that lead to certifications for developers, marketers and UX designers. Sitecore is a great option if your business would like to be trained and educated to get the most out of the platform.

WordPress WordPress has free online resources available that have been created by users and developers, however there are no official certification courses available.

Technical Limits

Sitecore

  • Anything is possible in Sitecore, but requires development

WordPress

  • Difficult to unlock any higher order programming challenges
  • Lack of true architectural patterns
  • Convoluted plugin design creates inefficient sites that may have problems scaling
  • Data structures are mostly limited to posts/content
  • Within the constraints of a WordPress website, it’s difficult to take advantage of the latest technologies

SitecoreJust about anything is possible in Sitecore with development. Sitecore is a great option if your business wants a CMS without constraints or technical limits.

WordPress WordPress has many challenges when it comes to its technical limits. It’s difficult to unlock any higher order programming challenges, and the system has a lack of true architectural patterns. A convoluted plugin design creates inefficient sites that may have problems scaling. Data structures are mostly limited to posts/content. Within the constraints of a WordPress website, it’s difficult to take advantage of the latest technologies. WordPress is the best option if your business doesn't need any custom development or latest tech integrations.

The Best Option For Your Business

If your business is embarking on a digital transformation, and wants to take advantage of the latest personalization, marketing automation and AI CXP technology, with the safety of a commercial source code, Sitecore is the best option for you. It's best to take advantage of a certified Sitecore partner like Fishtank Consulting to help you develop, deploy and get the most out of Sitecore.

If you have a small business without a dedicated marketing and IT team, or you're a sole trader and simply want a stand-alone website that's easy and fast to get going with, WordPress is the best option. Keep in mind that WordPress websites are prone to hacking and security breaches, and technical advancements with WordPress are limited.

Have further questions or want to get started with Sitecore? Feel free to reach out at [email protected].

Fish