Tourism Saskatchewan is a Treasury Board Crown Corporation that promotes Saskatchewan as a tourism destination through marketing and the development of sustainable and culturally diverse tourism experiences.
While Tourism Saskatchewan focuses mainly on promoting the province to visitors, they also provide education and training, support and other resources to the five industries that make up the Saskatchewan tourism sector: Accommodation, food and beverage, travel services, transportation, and recreation and entertainment.
Operators of those industries can receive business support, training, resources and tools on the Tourism Saskatchewan industry website, all of which are designed to train, upskill and support industry operators to push the Saskatchewan Tourism industry forward.
After steady growth for a decade, Tourism Saskatchewan experienced a catastrophic decline of visitor spending due to the COVID-19 pandemic. Businesses, events, tourist attractions and destination management organizations (DMOs) were facing significant challenges during the recovery stages and required additional support and resources to keep up with their consumers’ rapidly evolving expectations.
We only use industry leading technologies to build high performing solutions.
Fishtank took the personas discovered in the content strategy and created a smart content serving engine using Coveo. Visitors can choose their persona from a ‘Show me information for’ dropdown, that only displays content for that persona.
An intuitive site navigation that splits business resources content into the content needed by each persona, improving the business hub’s user experience and ensuring visitors can find what they’re after quickly.