Tourism Saskatchewan is a Treasury Board Crown Corporation that promotes Saskatchewan as a tourism destination through marketing and the development of sustainable and culturally diverse tourism experiences.
While Tourism Saskatchewan focuses mainly on promoting the province to visitors, they also provide education and training, support and other resources to the five industries that make up the Saskatchewan tourism sector: Accommodation, food and beverage, travel services, transportation, and recreation and entertainment.
Operators of those industries can receive business support, training, resources and tools on the Tourism Saskatchewan industry website, all of which are designed to train, upskill and support industry operators to push the Saskatchewan Tourism industry forward.
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To help visitors find the information they need quickly, Fishtank implemented a ‘Show me information for’ dropdown where visitors can choose their ‘persona’, and have the website display content relevant to them. This ensures visitors are able to find the right information faster and be served content that helps them in their stage of business.
The search solution indexes a number of different types of content, including business resources, news articles, blogs, events, covid resources, courses and training, statistics, research and more. The content is also displayed in components on pages, showing visitors content they're likely to be interested in using A.I. This keeps visitors engaged, and ensures they have a great experience on the site.