Success Story

SMART Technologies

Inventor of the original SMART Board.

A digital transformation through an upgrade to Sitecore 9, digital strategy consultation and re-architecture.

Meet SMART Technologies

Inventor of the original SMART Board, SMART Technologies is an award-winning leader in providing collaboration software & interactive display technology.

SMART’s technology empowers teachers, students and teams to learn and collaborate in innovative ways, improve their learning outcomes and move businesses forward.

Industries

Education technology

Technology

We only use industry leading technologies to build high performing solutions.

Sitecore XP

Website build and upgrade from Sitecore 8.2 to 9

Coveo

Coveo for Sitecore implementation and Coveo Cloud migration

An Upgrade To Stay Ahead

To get the most out of Sitecore’s latest features, like website personalization, Fishtank upgraded SMART to Sitecore 9. The upgrade gave SMART access to the latest digital marketing tools and features, so they could start delivering relevant and personalized experiences for their visitors.

Screenshots of the Smart Tech training portal

A Winning Digital Strategy

Fishtank provided digital strategy consultation to help SMART successfully reach their digital marketing goals with the right campaigns, content and a killer user experience. This included analytics reviews, market research, content strategy, UX, and the creation of a lead funnelling training portal. The training portal offers webinars, courses, programs and certifications for their educator, business and technician audiences.

Screenshots of the Smart Tech website

Improved Global Competitiveness

To keep SMART competitive on a global level, Fishtank built smarttech.com to support multiple languages. Having site pages in different languages ensures SMART can broaden their reach, target a much wider audience and help even more people to improve their learning outcomes with the latest education technology.

Screenshots of the Smart Tech search pages

Digital Transformation & A.I. Technology

SMART’s website has a lot of content for a lot of different audiences. To help SMART reach their goals and target every audience with the right content, Fishtank implemented A.I. search solution Coveo. Coveo indexes and unifies SMART’s content across a number of platforms, while serving visitors the most relevant content. Fishtank also performed a content and page re-architecture project to maximize Sitecore’s personalization capabilities.

Sitecore Support

Fishtank provides SMART Technologies with expert long-term and after hours Sitecore support. We work alongside their in-house development team to ensure they’re set up with best-practices in code, infrastructure and deployments to keep their website performing at a high-level.