NuScale provides advanced, scalable nuclear technology for producing electricity, clean water and heat. They are changing the world with cleaner, safer and more efficient power that leaves a small environmental footprint.
Since their founding in 2007, NuScale has commercialized America’s first SMR. The SMR offers a carbon-free, scalable power plant solution that improves safety, affordability and flexibility for diverse electrical and heat applications.
We only use industry leading technologies to build high performing solutions.
To get the most out of Sitecore’s latest features and new fixes, Fishtank upgraded NuScale to Sitecore 9.3 on Managed Cloud. The upgrade gave NuScale access to the latest marketing features and mainstream support, and allows NuScale to deliver relevant and personalized experiences for their visitors.
NuScale needed a wealth of data they could also use to personalize every customer experience, so Fishtank setup experience profile, including website and omni-channel engagement goal tracking, campaigns and visitor persona profiles. This gives NuScale a 360 degree view of each website visitor and their value that they can leverage to connect with in real-time.
To allow NuScale’s marketing team to send out communications in a matter of minutes, Fishtank developed easy-to-use email newsletter templates. An email subscription centre was also built, along with marketing automation campaigns so users can add or remove themselves from any email lists. NuScale now also has access to deep data and analytics to measure their email performance.
Fishtank developed a number of different forms and corresponding lists and campaigns, which included a custom checkbox to opt users into their primary newsletter. Custom auto-responder emails for the form submitter and the NuScale team were also developed, along with submission actions that add users to lists and trigger goals.
Upgrade to Sitecore 9.3 and Sitecore EXM to take NuScale's digital marketing and personalization to a new level.
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Deliver world-class customer experiences using Sitecore.
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