Milliman - Global Consultants
Success Story

Milliman

An independent risk management, benefits and technology firm.

Omni-channel digital marketing strategy, optimization, management and reporting to help Milliman achieve their digital marketing goals.

Meet Milliman

Founded in 1947, Milliman is an independent risk management, benefits and technology firm with offices in major cities around the globe. Milliman offers expert guidance and advanced technology solutions to empower leading insurers, healthcare organizations and employers to protect people’s health and wellbeing.

Serving the full spectrum of business, financial, government, union, education, and nonprofit organizations, Milliman works with clients to improve healthcare systems, manage emerging risks, and advance financial security.

Industries

  • Consulting
  • Actuary
  • Insurance analytics

Technology

We only use industry leading technologies to build high performing solutions.

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Google Analytics

UA and GA4 management & set up

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Google Tag Manager

Creating & publishing complex tags

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Google Search Console

Organic search management

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Google Data Studio

Stakeholder dashboards

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Sitecore XP

Sitecore 9.02

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Digital Strategy Consulting

Fishtank is Milliman’s strategic digital marketing arm and we operate as an extension of Milliman’s marketing team. We help Milliman achieve their digital marketing goals through expert consulting, strategy creation, digital channel and technology leverage, and metric measurement and optimization.

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Boosting Organic Traffic

We help Milliman drive more organic traffic to their websites with comprehensive SEO strategies and optimization. Our projects include  technical SEO audits, keyword research, optimization and periodic reporting, to ensure Milliman are achieving their SEO goals. We helped Milliman go from not appearing in search results for their dream keywords to taking out the number one spot in just a few weeks!

Screenshot of the Milliman.com website on multiple devices

Screenshot of the Milliman.com website on multiple devices

Measuring The Right Metrics

To ensure Milliman’s digital assets are meeting business and user needs in an efficient way, we measure and monitor how they're performing so they can maximize their goal completion across all their channels. This includes creating complex tags that track specific activities on their websites, managing analytics and tag manager accounts, creating Google Data Studio dashboards to display metrics in a stakeholder friendly way, and monitoring their Google Search Console accounts.

Screenshot of the Milliman.com website on multiple devices

User-Friendly Data Displays

Milliman’s internal stakeholders need to have eyes on metrics that can inform them to make the right decisions about their audiences and how they engage with Milliman’s digital assets. We've built a number of Google Data Studio custom dashboards that track the performance of Milliman’s digital assets and campaigns, and only display metrics that are important to them. This enables their stakeholders to have eyes on the data they need to make decisions, without the stress of navigating inside their analytics platforms.

Overview

Digital marketing strategies, SEO and analytics management to help Milliman achieve their marketing goals.

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Expert Strategy & Consulting

Expert digital marketing strategy, optimization and measurement to help Milliman achieve their goals.

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Increased Organic Traffic

Successful ongoing SEO projects have increased Milliman's organic traffic.

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Eye-Catching Reporting Dashboards

Customized and engaging reporting dashboards in Google Data Studio to closely monitor Milliman's digital assets.

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Insightful Analytics From Experts

Measuring and monitoring digital asset performance and providing analysis reports to maximize goal completion.

Related solutions

See what else we have to offer.

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Content Strategy

Convert at every stage of the buying cycle.

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Sitecore Marketing Automation

Display relevant and targeted content to your website visitors.

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Sitecore Personalization

Display relevant and targeted content to your website visitors