Success Story

Milliman

An independent risk management, benefits and technology firm.

Omni-channel digital marketing strategy, optimization, management and reporting to help Milliman achieve their digital marketing goals.

Milliman

Meet Milliman

Founded in 1947, Milliman is an independent risk management, benefits and technology firm with offices in major cities around the globe. Milliman offers expert guidance and advanced technology solutions to empower leading insurers, healthcare organizations and employers to protect people’s health and wellbeing.

Serving the full spectrum of business, financial, government, union, education, and nonprofit organizations, Milliman works with clients to improve healthcare systems, manage emerging risks, and advance financial security.

Industries

Consulting
Actuary
Insurance analytics

Technology

We only use industry leading technologies to build high performing solutions.

Google Analytics

UA and GA4 management & set up

Google Tag Manager

Creating & publishing complex tags

Google Search Console

Organic search management

Google Data Studio

Stakeholder dashboards

Sitecore XP

Sitecore 9.02

Screenshot of the Milliman.com website on multiple devices

Digital Strategy Consulting

Fishtank is Milliman’s strategic digital marketing arm and we operate as an extension of Milliman’s marketing team. We help Milliman achieve their digital marketing goals through expert consulting, strategy creation, digital channel and technology leverage, and metric measurement and optimization.

Screenshot of the Milliman.com website on iPhones

Boosting Organic Traffic

We help Milliman drive more organic traffic to their websites with comprehensive SEO strategies and optimization. Our projects include technical SEO audits, keyword research, optimization and periodic reporting, to ensure Milliman are achieving their SEO goals. We helped Milliman go from not appearing in search results for their dream keywords to taking out the number one spot in just a few weeks!

Screenshot of the Milliman.com website on multiple devices

Measuring The Right Metrics

To ensure Milliman’s digital assets are meeting business and user needs in an efficient way, we measure and monitor how they're performing so they can maximize their goal completion across all their channels. This includes creating complex tags that track specific activities on their websites, managing analytics and tag manager accounts, creating Google Data Studio dashboards to display metrics in a stakeholder friendly way, and monitoring their Google Search Console accounts.

User-Friendly Data Displays

Milliman’s internal stakeholders need to have eyes on metrics that can inform them to make the right decisions about their audiences and how they engage with Milliman’s digital assets. We've built a number of Google Data Studio custom dashboards that track the performance of Milliman’s digital assets and campaigns, and only display metrics that are important to them. This enables their stakeholders to have eyes on the data they need to make decisions, without the stress of navigating inside their analytics platforms.