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Success Story

Bow Valley College

A public, board-governed college in Alberta.

Full omni-channel content strategy, rebranded website and refined user experience designed to reach BVC’s goals, improve the user experience, align with their brand and improve their competitiveness in the market.

Meet Bow Valley College

A public, board-governed college in Alberta, known for fast-track industry-leading programs, Bow Valley College offers programs that lead to certificates, diplomas, and post-diploma certificates, as well as courses for adult upgrading and English language learning.

Industries

  • Higher education
  • Public sector

Technology

We only use industry leading technologies to build high performing solutions.

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Sitecore

Sharepoint to Sitecore migration & intranet build

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Coveo

Coveo for Sitecore implementation

Bow Valley College Sharepoint Migration to Sitecore

From Sharepoint To Sitecore

When Fishtank started working with BVC, they were in the midst of a Sharepoint to Sitecore migration that was trending in the wrong direction. Fishtank recovered the project and steered it on the road to success, completing the migration project on schedule, taking the website from a static, aging and disparate web platform, to a modern, and unified higher education web experience.

Bow Valley College Sharepoint Migration to Sitecore

Custom Shopping Cart Development

Fishtank developed a custom shopping cart for online course registration that allows students to choose their course, add it to a cart and checkout. This solution has led to a better user experience and higher conversion rate, since students can check a course out without having to submit a lengthy form first or contact the college.

Bow Valley College Sharepoint Migration to Sitecore

A.I. Powered Search Solution

Since BVC’s websites have a lot of different types of content for a lot of different audiences, Fishtank implemented Coveo for Sitecore to serve visitors relevant content. The A.I. powered search solution unifies content from multiple sources, including programs and courses, and serves visitors with the content they’re most likely to be interested in. The A.I. powered search solution results in a better user experience and a higher enrolment rate.

Bow Valley College Sharepoint Migration to Sitecore

Empowering Digital Toolkit

BVC’s marketing team are empowered after Fishtank implemented an on-brand digital toolkit. The toolkit allows BVC’s marketers to easily reuse webpage components, create new content and personalize landing pages and campaigns without the need for technical assistance from their IT team or Fishtank.

Bow Valley College Sharepoint Migration to Sitecore
Bow Valley College Sharepoint Migration to Sitecore

Goal Driven Digital Marketing

Fishtank empowered Bow Valley College to understand their goals and how to achieve them. We conducted extensive market research, created personas and persona journeys, and implemented successful content strategies that improve website experience, engagement, and make it easier for students to find the information they’re after.

Bow Valley College Sharepoint Migration to Sitecore

An Intranet That Connects & Unifies

We built a new intranet on Sitecore for Bow Valley College. Their new intranet gives them more flexibility with design, user experience, branding and unifying content with external sources, than their previous SharePoint intranet.

Bow Valley College Sharepoint Migration to Sitecore

Support & Training

Fishtank provides BVC with expert, long-term Sitecore and digital marketing support and training. We not only keep BVC's websites performing top-notch with best-practice code, infrastructure and deployments, we also provide them with expert SEO, digital marketing and tech consulting and support services to keep them on top of their game.

Bow Valley College Content Strategy, Rebrand & UX Customer Story

Menu Redesign

Fishtank strategically redesigned and developed a brand new menu with a clean look and intuitive feel. The new architecture allows users to easily navigate through the site as relevant pages are grouped together in subsections.

Users can quickly access the information they are looking for via the menu without having to click through multiple pages. The menu redesign elevates the overall user experience for Bow Valley College website users.

Overview

Migration from Sharepoint to Sitecore and Intranet build for a renewed digital experience.

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Sharepoint Sitecore Migration

Successfully taking a failing Sharepoint migration back on schedule, saving the project and delivering a transformed digital experience.

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Custom Shopping Cart

Custom shopping cart development for better user experience and higher conversion rates for students to choose courses, add them to a cart, and checkout.

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A.I. Powered Search

Using A.I. technology to unify and deliver relevant content for multiple audiences with an advanced search solution.

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Powerful Digital Toolkit

An on-brand digital toolkit empowers content authors to easily create and personalize landing pages and web page components.

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Unified Intranet

Building a new unified Intranet for BVC to allow for greater flexibility with design, user experience, branding and unifying content from external sources.

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Empowered Digital Marketing

After comprehensive market research BVC now has content strategies, persona journeys, and an improved user experience to achieve their goals.

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Training & Support

On-going support & expert Sitecore & digital marketing support & for BVC to ensure the high performance of their website and campaigns.

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Clean, User-Friendly Menu Redesign

A completely new menu redesign and development that allows users to easily and quickly access the information they're after.

Related solutions

Explore what else we have to offer.

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Get Sitecore

Deliver world-class customer experiences using Sitecore.

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Content Strategy

Convert at every stage of the buying cycle.

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Search for Sitecore

Deliver relevant and personalized content with an A.I. powered search solution.