A public, board-governed college in Alberta, known for fast-track industry-leading programs, Bow Valley College offers programs that lead to certificates, diplomas, and post-diploma certificates, as well as courses for adult upgrading and English language learning.
We only use industry leading technologies to build high performing solutions.
Since BVC’s websites have a lot of different types of content for a lot of different audiences, Fishtank implemented Coveo for Sitecore to serve visitors relevant content. The A.I. powered search solution unifies content from multiple sources, including programs and courses, and serves visitors with the content they’re most likely to be interested in. The A.I. powered search solution results in a better user experience and a higher enrolment rate.
BVC’s marketing team are empowered after Fishtank implemented an on-brand digital toolkit. The toolkit allows BVC’s marketers to easily reuse webpage components, create new content and personalize landing pages and campaigns without the need for technical assistance from their IT team or Fishtank.
Fishtank empowered Bow Valley College to understand their goals and how to achieve them. We conducted extensive market research, created personas and persona journeys, and implemented successful content strategies that improve website experience, engagement, and make it easier for students to find the information they’re after.
Fishtank provides BVC with expert, long-term Sitecore and digital marketing support and training. We not only keep BVC's websites performing top-notch with best-practice code, infrastructure and deployments, we also provide them with expert SEO, digital marketing and tech consulting and support services to keep them on top of their game.
Fishtank strategically redesigned and developed a brand new menu with a clean look and intuitive feel. The new architecture allows users to easily navigate through the site as relevant pages are grouped together in subsections.
Users can quickly access the information they are looking for via the menu without having to click through multiple pages. The menu redesign elevates the overall user experience for Bow Valley College website users.