Bow Valley College, a public, board-governed college in Alberta, known for fast-track industry-leading programs, partnered with Vancouver-based Centre for Entertainment Arts to equip students with the fundamental skills and knowledge to enter the entertainment field of work.
The rapid growth of the entertainment industry in Calgary prompted the partnership of Bow Valley College and the Centre for Entertainment Arts to provide programs for creative-minded students to pursue careers in global animation, visual effects, and gaming.
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A new design was created to bring across the essence of the partnership between the Centre for Entertainment Arts and Bow Valley College to showcase the programs and create awareness about the new school. This page is a premium product on the website and is distinct from the rest of the Bow Valley College brand.
A new page template, structure, and layout was created by repurposing existing components and building 2 new custom components. The new components are engaging and responsive to encourage visitors to sign up for new programs.
The landing page design and custom development resulted in high conversion rates. In the first month, the landing page was the 7th overall high traffic page on the entire Bow Valley College site with over 10,000 page views, a high click-through rate to program pages, and a high amount of qualified leads that surpassed the original goal.
We helped Bow Valley College hit their target of creating a more elevated user experience in Sitecore for the Centre for Entertainment Arts. Creating a co-branded landing page that's nested under a larger brand can be challenging, but we were able to achieve that seamlessly. We overcame a tight turnaround finishing on schedule and within budget.
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