American Dental Association
Success Story

American Dental Association (ADA)

America’s leading oral health association.

A Coveo for Sitecore implementation that automates content authoring and page creation with the click of a button (literally!), and uses A.I. to display the best content.

American Dental Association (ADA)

The American Dental Association has been powering the dentistry profession in the United States for 160 years, with over 165,000 members.

ADA promotes dentistry by supporting professionals and ensuring all member dentists have what they need to succeed. They are also strong advocates for public health, including combating the opioid crisis and fighting oral cancer.

Industries

  • Dental
  • Not-for-profit

Technology

We only use industry leading technologies to build high performing solutions.

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Coveo Cloud

Coveo Cloud upgrade & Coveo for Sitecore implementation

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Sitecore

Development of custom web pages & Sitecore support

Screenshots of the American Dental Association website

A.I. Content Authoring & Page Creation

To save ADA’s marketing team time that was spent manually authoring content on landing pages, Fishtank implemented A.I. relevancy solution, Coveo, to automatically populate landing pages based on relevant content. In Sitecore, the ADA marketing team can search for a term such as ‘toothpaste’ to have a landing page automatically created and populated with relevant content. This allows ADA to create topic specific landing pages on the fly, featuring articles, white papers, podcasts, videos and sponsored content.

Screenshots of the American Dental Association website

Sponsored Content Auto-Placement

ADA needed a way to showcase sponsored content on pages, while having it look similar to existing content. Fishtank achieved this for ADA using Coveo. Coveo automatically chooses relevant sponsored content to show on pages, so their marketing team doesn’t even have to lift a finger.

Screenshots of the American Dental Association website

Screenshots of the American Dental Association website

Revenue Driving Web Pages

Fishtank developed a series of Sitecore web pages that use Coveo to display custom, dynamic content on specific subjects. These pages enable ADA to automatically drive revenue from native advertising or advertorial content. The pages include ADA News, JADA, JADA Plus and New Dentist News.

Screenshots of the American Dental Association website

Sitecore Support

Fishtank provides American Dental Association with expert Sitecore support alongside their development team to ensure they keep everything running smoothly and performing at a high-level.

Overview

Implementation of Coveo's A.I. relevancy tool to automatically populate landing pages based on relevant content.

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A.I. Powered Relevancy Solution

Allows marketers to quickly create landing pages from keywords to deliver relevant content.

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Seamless Sponsored Content Integration

Automatically selects relevant sponsored content to display, saving marketers time.

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Pages That Payout

Coveo curated webpages that generate revenue from native advertising or advertorial content with dynamic content.

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Support From Experts

Our team of Sitecore experts ensure development teams are supported to maintain high site performance.

Related solutions

See what else we have to offer.

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Search for Sitecore

Deliver relevant and personalized content with an A.I. powered search solution.

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Get Sitecore

Deliver world-class customer experiences using Sitecore.

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Website Search

Display relevant & personalized content no matter the CMS.

Set the search bar higher.

Personalize every digital experience with A.I. powered website search technology. Serve your website visitors relevant content, no matter who they are.