Sitecore XM Cloud and SXA

Accelerate your time to market with a next-generation interface

Your CMS shouldn’t keep you from responding to your customers’ needs in real-time. With Sitecore Experience Accelerator (SXA), content, design, and development work streams run in parallel, empowering your teams to respond to market changes when they happen.

SXA is a complimentary add-on available for Sitecore Experience Manager (XM) and Sitecore Experience Platform (XP). Once integrated, create beautiful and lead-generating pages for your site with little to no CMS coding. 

SXA - Workflow

Revolutionize your web development process  

SXA separates structure from design, meaning front-end designers, creative designers, content authors, and developers can work on your site at the same time.

The tool also gives your team more control over their workflows and speeds up development through reusable pre-built components, templates, and themes. What's more? Enjoy unparalleled creative flexibility without relying on developers to make coded changes. 


Less time to launch, more time for your customers 

Deliver memorable customer experiences when it matters and without sacrificing your brand.


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Reduce development time

SXA streamlines content and development workflows with reusable components, layouts, and templates so your teams can focus on the bigger picture.

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Enjoy easy-to-use editing

SXA delivers a seamless editing experience with WYSIWYG (What You See Is What You Get) editing and a drag-and-drop toolkit.

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Keep your brand consistent

Your completed designs can be imported as themes, allowing your team to create beautiful pages and experiences that are always on-brand.

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Experience unparalleled flexibility

On the frontend, marketers, designers, and content authors have more creative freedom and flexibility by leveraging out-of-the-box components.
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Optimize performance

Built with best practices and methodologies by default, SXA allows you to attach a theme to a component for optimized page load speeds and improved SEO scores.

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Deploy engaging websites faster 

With its headless CMS environment, SXA decouples structure from design, so your content is launched faster and with less resources.

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Sitecore XM Cloud: A modern, agile cloud-based CMS for intelligently built experiences

Sitecore Experience Manager (XM) Cloud is a modern, agile, SaaS-based and cloud-native CMS. As a SaaS solution, XM Cloud reduces the need for software infrastructure and upgrades, enabling your teams to focus on creating intelligently tailored experiences for your customers. 

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How will SXA benefit me?


  • Get your content to market sooner and with less reliance on your web team
  • Break production bottlenecks by having your content and development teams work in parallel
  • Empower your team to create impactful pages with simple drag-and-drop functionality
  • Create stronger relationships with your customers by responding to their needs in real-time
  • View, simulate, and edit personalized experiences before they launch so you know what to expect
  • Increase revenue and ROI by saving time where it counts

Sitecore Experience Accelerator (SXA) FAQs

Is SXA headless? What does that mean for me?

SXA is headless, meaning your content ("body") is separated from the appearance of your site ("head") for an easier, faster, and more flexible development experience. For more information, read What Is A Headless Content Management System (CMS)?

How does SXA benefit marketers and non-technical content authors?

Marketers, non-technical content authors, and designers enjoy more control over the appearance of your site and increased ability to customize components without reliance on your web teams. With a simple drag-and-drop toolkit, WYSIWYG (What You See Is What You Get) editing, and reusable components and themes, beautiful site design is accessible to all skill levels.

How does SXA speed up development?

SXA’s headless structure also allows teams to work in parallel, allowing quick and cost-efficient deployment of multiple sites. With reusable templated layout and components, content authors can start building pages without relying on dev teams to make coded style changes. 

What are the main benefits of SXA?

With SXA, you can:

  • Accelerate the delivery of sites using standard functionality with minimum-to-no CMS development
  • Enable different work streams to run in parallel
  • Assemble sites using responsive and reusable renderings
  • Use themes to enable brand consistency
  • Choose between different grid systems 

Which products can I add SXA to?

SXA is an intuitive tool included in Sitecore Experience Manager (XM) and Sitecore Experience Platform (XP).

How do I get started with SXA?

Fishtank are Sitecore SXA experts. Send us a message to [email protected] to learn more about Sitecore SXA and how you can unlock the full potential of Sitecore.

Related Solutions

Explore what else we have to offer.

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Sitecore XM Cloud

Deliver personalized experiences with an agile cloud-native CMS cloud and accelerate your digital transformation.

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Sitecore XP

Centralize everything you need to accomplish your goals and analyze customer data.

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Sitecore Development

From net-new builds and upgrades to maintenance and support, we've got you covered.

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Watch Our CDP Webinar!

Learn everything you need to know about Customer Data Platforms (CDPs).

Explore how you can use a CDP to drive revenue through unforgettable customer experiences and unparalleled omni-channel data collection in our engaging and comprehensive webinar.