Sitecore Personalization

As Sitecore defines it, “Personalization is the method for displaying targeted, relevant content to your contacts based on their characteristics and behavior, such as location, gender, or previous visits. With personalization, you can ensure that the right content reaches the right contacts, for example, by showing, hiding, or adjusting content.”

There are many ways to personalize in Sitecore through:

• Explicit behaviour when a users clicks or provides data, like answering a survey, typing keywords in the search field, marking or saving an item as a favourite, adding an item to their cart, or filling out a form. You can improve your rule-based personalization by adapting with explicit behaviour activity insights.
• Implicit behavior when a user visits a specific landing page or follows a specific page path on your website. You can improve your predictive personalization by adapting with implicit behaviour activity insights.

A few direct examples of Sitecore personalization include:

• Show different content to website visitors based on their geographic location
• Hide a registration or sign up form from contacts who have previously filled it out
• Change the copy in a hero banner based on a visitor's referring site