Sitecore contains impressive personalization features that make it a leading customer experience platform (CXP). It allows you to display completely relevant and targeted content to each contact based on their previous behaviour, browsing and visit history, as well as their characteristics such as their location, or gender. Using Sitecore's personalization features, you can ensure that each user browsing your website is displayed only content that is relevant to them.
Users browsing your website come to your website with a purpose. They want to be able to find what they're after quickly and easily, and if they can't they'll head straight to a competitor. Having personalized content on your website for each visitor ensures that you're offering them only content that they'd be interested in, and even related content that they might not have realized they were after. This ensures that your website visitors will spend more time on your website and less on your competitors, while also increasing your conversion rate and converting your visitors faster.
Sitecore allows you to implement personalization rules based on:
You can set up personalization rules and actions depending on whether a user meets a specific condition using the rule set editor in Sitecore, or you can personalize content based on a user's previous browsing history on your site using content profiling. Sitecore also personalizes content across channels, so Sitecore will keep track of their interactions so no matter the device.
Since most users are coming to your website with a purpose, the faster you can provide them with the content they're after, the faster they're going to convert. Customers also don't know they want something that they don't know exists. So setting up personalization ensures that they see content that they're likely to be interested in.
Website visitors want to be treated like an individual with unique needs and want, because this is normal for them on other platforms. Just like recommended content on Amazon, today's online users are used to receiving custom content, and have a better experience when they are more engaged with the content they're receiving.
Personalization increases retention rates and even dollar per transaction amounts as you can provide custom content to users after a transaction is complete. This often means that you have even more information about a visitor, so you can target them with that item you know they'd love, or that eBook you know they'd be interested in.
Let us help you implement a Sitecore personalization strategy that converts, retains and ensures your visitors have a seamless digital experience with your brand. You can reach out to us at [email protected], or send us a message using the live chat function at the bottom right of this screen.