Most businesses don't even scratch the surface of what Sitecore can do for them. The powerful personalization features, insights about customers and integration with other platforms are extremely valuable features for marketers. Is Sitecore doing everything it can for you?
It can be difficult to get started and know which features of Sitecore you should use to boost your digital marketing strategy. We're here to take away the struggle.
Today we live in the age of the customer. Customers are now more in control of their buyer decisions than ever, with infinite information available at their fingertips thanks to the Internet. They do extensive research before making a purchase and cross many channels when interacting with your brand. While many may argue that it's becoming harder to target customers in this digital age, Sitecore is shifting the power back to marketers. With a properly configured Sitecore instance and a well devised digital marketing strategy, marketers are now able to deliver highly personalized content to users across multiple channels.
One of the key ingredients of Sitecore's digital marketing capabilities is its personalization features. Sitecore has the ability to change the content that your visitors see in real-time to better align with their needs and goals. This makes the content more engaging for your visitors, which therefore drives conversions. Sitecore also gives you deep insights into each visitor and their activities across many of your digital platforms. This is valuable information that can transform the way you market to your customers, and increase your conversions.
Campaigns are an important aspect of digital marketing and Sitecore. By configuring a campaign with specific attributes, you'll learn what the visitor's intent is, and which campaign they belong to based on their actions. Sitecore also offers a wide range of campaign analytics that you can analyze to gather deep insights about your prospects. This includes a Path Analyzer tool, which allows you to view how contacts interact with your content on a large scale, by viewing the paths they take through your website. Marketing automation campaigns can be custom developed to include any actions and triggers that can lead to faster and higher conversions, and happier customers.
Knowing where to start with utilizing all of Sitecore's features can be overwhelming and not to mention time consuming putting everything in place yourself. We're here to help you get the most out of Sitecore depending on your business goals, and to train your staff to be confident Sitecore users.
You've invested in the platform, now it's time to invest in your knowledge and training to take your marketing strategy to the top.
Let us review the current state of your Sitecore account, and provide you with a comprehensive report of action items. We'll also review your current pain points and understand your short and long term Sitecore goals so we can create a roadmap of future maintenance work to keep your account on the top of its game.
Take your digital marketing to the top by implementing personalized content on your site. We can help you apply personalization to your website based on your user personas and their actions, so that you can convert customers faster, and retain existing customers.
Convert faster, and generate more insights into visitor activity through marketing automation and campaigns. We can help you set up campaigns and automated actions to boost your conversion rate and have more control over your customers' journey.
Want to get started, or have any questions? You can reach out to us at [email protected], or send us a message using the live chat function at the bottom right of this screen.