Benefits Of Enterprise Keyword Research

Enterprise Keyword Research Isn’t Optional

Conducting comprehensive keyword research is essential for a successful enterprise SEO strategy. The impact organic search traffic can have on a business is difficult to ignore. It is a worthwhile investment for enterprise-level businesses to invest in their SEO for long-term growth.

The following blog will cover what is enterprise keyword research and how your organization can benefit from it.

Benefits Of Enterprise Keyword Research

Finding Your Target Audience

Enterprise keyword research will allow you to identify who your target audience should be. Using different SEO tools will indicate the user search intent for different keywords for better conversion.

Determining Which Keywords Are Worth Targeting

Investing in an enterprise-level SEO strategy is not a short-term gain. There are a lot of factors that need to be considered when researching enterprise keywords and creating an effective content strategy. Enterprise keyword research will allow you to determine which keywords are worth your time and resources.

Find Out User Search Intent Behind Your Keywords

Enterprise keyword research will allow us determine the different types of content your users are searching for.

The following table outlines the different user search intents that you will come across in your enterprise keyword research:

• Informational
• Navigational
• Commercial
• Transactional
• Local

Learning The Type Of Content You Need To Create

Another benefit to enterprise keyword research is understanding what kind of content your users want. This can be determined by understanding their user search intent and what they are searching to find a solution for their problems.

Finding Out Monthly Search Volume For Each Keyword

Determining the monthly search volume for any keyword is essential. This will inform your enterprise SEO team if investing resources into ranking for it will be worth it.

Learning About What Your Competitors Are Up To

Understanding the competitive landscape for your enterprise keyword research is going to be the same as finding out the monthly search volume. The amount of competition for a keyword will determine its keyword difficulty (KD). It indicates the level of difficulty a website would have trying o rank organically in the Google top 10 for a specific keyword or phrase. This KD can inform us of how much time and resources it will take to rank for that target keyword. The higher the percentage, the harder it will be to achieve high rankings.

Here is a general rule of thumb to follow when it comes to a keyword’s KD:

Determine The Level Of Effort To Rank For Your Keywords

Once we understand a keyword’s difficulty, we can reasonably determine the level of effort it would take to rank for your target keywords. The higher the KD, the more time, money, and effort it will take to rank at the top of Google for that keyword. That doesn’t necessarily mean a high KD should deter your enterprise from trying to rank for it. But it should be said that it will take a lot more effort relative to a keyword that has a lower KD.

Calculating A Budget For An Ad Campaign

Keyword tools such as SEMRush and Google’s Keyword Planner are only two examples of finding out a keyword’s cost-per-click (CPC). The higher the CPC, the more expensive it will cost your enterprise to advertise for that keyword.

Increase Conversion For Your Organization

Conversion and content go hand-in-hand. The quality of your content will play a very important factor in the amount of conversion your enterprise will accomplish.

Having An Analysis Of Your Competitors

Competitive analysis is essential for researching any enterprise-level strategy. Understanding your market and knowing your competitors and their SEO performance will allow for a better and more informed content strategy for your enterprise.

Learning New Topic Ideas For Content

Finding out about any new changes or trends in your market will help your enterprise SEO team determine what new topic ideas can benefit your content strategy.

Next Steps: Conducting Enterprise Keyword Research

Now that we understand all of the reasons why you need to conduct enterprise-level keyword research, we need to know how to go about implementing it. In our next blog, we will cover How To Do Keyword Research For Enterprise SEO. Stay tuned!